Promotion mail out times

Best times of the year to do a mail out…

* January to mid-June – Beginning of January is good as people have just come back from their Christmas break and thinking about the New Year’s work.
* End of March & beginning of April - new budgets are being set for April (new tax year starts)

Worst times of the year to do a mail out..

* July & August – Summer holidays! So lots of people are away and having time off. Less commissioned work around August
* December – Christmas. Too much post and office parties to compete with.

From AOI blog
http://www.theaoi.com/blog/?p=314